Cookies Policy

COOKIES POLICY

Website: myellora.com

 Company: Ellora Brand LLC

 Effective Date: 5/1/2026

This Cookies Policy explains how Ellora uses cookies, pixels, tags, SDKs, local storage, and similar technologies (“Cookies”) when you visit or use myellora.com.

1. What cookies are

Cookies are small data files placed on your browser or device when you visit a website. Similar technologies, including pixels, scripts, and local storage, may perform related functions such as remembering preferences, recognizing devices, measuring ad performance, and tracking interactions across pages or sessions.

2. Categories of cookies we use

2.1 Essential cookies

These cookies are necessary for core site operation and cannot be switched off in our systems where they are strictly necessary. They may support checkout, cart retention, session management, fraud prevention, security, load balancing, and website integrity.

2.2 Functional cookies

These cookies remember choices and preferences, such as language, region, or account-related settings, to improve convenience and user experience.

2.3 Analytics cookies

These cookies help us understand how visitors use the Site, which pages are viewed, how users move through the Site, which campaigns drive visits, and where improvements may be needed. We may use analytics technologies associated with providers such as Google Analytics and Triple Whale for these purposes.

2.4 Marketing and advertising cookies

These cookies and pixels help us measure marketing performance, build audiences, retarget visitors, and show relevant ads on other platforms. They may be used in connection with services such as Meta Pixel, Google advertising tools, and other advertising or attribution partners.

2.5 Security and fraud-prevention cookies

These cookies help detect suspicious behavior, maintain platform security, prevent abuse, and support authentication and transaction integrity.

3. Third-party cookies and cross-border processing

Some Cookies are placed by third parties acting on our behalf or for their own service functions, such as analytics, advertising, attribution, or embedded content providers. Those providers may process information in the United States or other countries. For more information about related personal-data handling, please review our Privacy Policy and the privacy information made available by the relevant provider.

4. Consent and cookie choices

4.1 U.S. users

Depending on your location and applicable law, you may be able to manage non-essential cookies through our cookie banner, privacy controls, or browser settings. In some U.S. jurisdictions, use of certain advertising or analytics tools may trigger opt-out rights rather than opt-in consent requirements.

4.2 EU/UK and other opt-in jurisdictions

If you are in a jurisdiction that requires prior consent for non-essential cookies, such as the European Union or United Kingdom, we will request your consent before placing non-essential analytics or marketing cookies on your device, except where a cookie is strictly necessary for the requested service.

4.3 Preference center and browser controls

You may manage cookies using:

  • our cookie banner or preference center, where available;

  • browser settings that allow you to block, restrict, or delete cookies;

  • device or platform privacy settings; and

  • industry opt-out tools where available.

Please note that disabling certain cookies may affect site functionality, checkout performance, saved preferences, or personalization.

5. Advertising opt-outs

You may be able to limit personalized advertising through platform settings or industry tools, such as:

  • Google advertising settings;

  • Meta advertising preferences;

  • Network Advertising Initiative tools;

  • Digital Advertising Alliance tools; and

  • applicable state-law privacy preference tools on our Site.

These controls may not affect all tracking technologies, and some choices are browser- or device-specific.

6. Global Privacy Control and similar signals

Where legally required, we recognize browser-based opt-out preference signals such as Global Privacy Control for targeted advertising, sharing, or sale-related processing. These signals may apply only to the browser or device from which they are sent.

7. Do Not Track

Some browsers transmit “Do Not Track” signals. Because there is no universally adopted standard governing such signals, we do not respond to them as a universal mechanism unless required by applicable law. This does not affect our treatment of legally recognized opt-out preference signals where required.

8. Changes to this Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in our use of Cookies, site functionality, or legal requirements. The updated version will be posted with a revised effective date.